Just Giving process donations and reclaim Gift Aid for their member charities, and charge a small fee for their service. It works like this:
When you donate £10 on the Just Giving site, they send 100% to the charity by the end of the week. Just Giving reclaim Gift Aid from the government, which takes about a month, adding £2.82 to your donation.
It’s only when Just Giving receive the Gift Aid that they charge a 5% fee, along with credit/debit card/PayPal charges, and send the rest to the charity. If you are not a UK taxpayer and Just Giving can’t reclaim Gift Aid, their fee comes out of your donation. Since over 85% of donations through JustGiving are eligible for Gift Aid, the charities always end up raising more with Just Giving.
So, for every £10 you give as a UK taxpayer, the Waddle receives almost £12, and we get it much faster than they would otherwise.
What Just Giving do for their fee
In a nutshell, Just Giving create and maintain the complex systems needed to handle large volumes of tax-efficient donations, so that charities don’t have to. Instead of us buying and maintaining our own technology, we use the Just Giving platform and ‘pay as we go’ – a no-risk, low-cost option. |
